E-study | Created: 02/06/2014

Visual Strategy Mapping for Individuals

This e-study explores Visual Strategy Mapping (ViSM), using video and visuals to show both the process and results when this method is employed by groups, but also by individuals and as a method for recording interviews. It serves as a companion to the following title: John M. Bryson, Fran Ackermann, and Colin Eden. "Visual Strategy." San Francisco, CA: Jossey-Bass, 2014.

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